Brand Guideline

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Thanks for your interest in Cel-Fi. This guide will help you understand the character of the brand, its features and aspects to be considered by suppliers or persons related to Cel-Fi who need to make use of it in every situation.

Corporate Brand
Product Brand
Clear Space
Color Palette
By Line Configurations
Tagline
Acceptable Logo Uses
Restricted Logo Uses
Font Family
Product Names
Techonology Logos
Corporate Illustrations
Patterns
Trademark Guidelines
Corporate Brand

The Nextivity logo is the company’s legal name and it is to be used for all legal documents, policies and procedures and internal corporate communications.

Product Brand

The Cel-Fi logo is the company’s product logo and it is to be used for all marketing and product communications.

Clear Space

Clear space provides breathing room for our logos. It prevents the logo from getting crowded by images, text or other graphics that could lessen its impact and visibility.

Nextivity Logo

Cel-Fi Logo

Color Palette

The Corporate and Product Brand Marks are available in full-color, grayscale and black & white versions, for both positive and reverse treatments.

Full Color

CelFi Logo

BrandColor_blueC=50, M=20, Y=5, K=0
PMS 542C
R=125, G=174, B=211
Hex = 7DAED3

BrandColor_orangeC=0, M=42, Y=100, K=0
PMS 137C
R=255, G=164, B=0
Hex = FFA400

BrandColor_blackC=66, M=64, Y=67 K=67
PMS Black C
R=46, G=42, B=37
Hex = 2E2A25

.

Gray Scale

Black = 100%
PMS = Neutral Black C
R=35 G=31 B=32
Hex = 231F20

Grey = 35%
PMS Cool Gray 5C
R= 177 G= 179 B= 182
Hex = B1B3B6

.

Black and White

Black = 100%
PMS = Neutral Black C
R=35 G=31 B=32
Hex = 231F20

By Line Configurations

The Cel-Fi logo must be displayed at size, color and frequency with all comparable product marks.

Logo with “by Nextivity” line

This is the preferred use for all Web and Print communications when “by” is 6pt or greater.

Cel-Fi LogoCel-Fi_logo_thumb_3

Logo with no “by Nextivity” line

Standard use for all Web and Print communications. When “by” less than 6pt, do not use.

.
Logo with no “logotype” or “by line”

Use for product badges only.

Tagline

The corporate positioning statement accompanies our brand identity. This a single line can be used as a stand-alone sentence, a header or within body text.

example:

Smart Signal Booster®

 

example:

In-building Cellular Solution

Acceptable Logo Uses

The logo can be reversed when the background color is darker than 30%.

Restricted Logo Uses

Do not alter the logo an any way.

Font Family

Our typeface has been selected for its clean, modern and precise lines. Roboto was designed for mobile, web and print usage and is the default font on Android phones. Roboto Condensed is a narrower font and should be used for all headlines and titles. Roboto is wider and this makes for a more natural reading rhythm and is prefect for all body copy.

Roboto

Roboto_Font

 Roboto Condensed

Roboto_Condensed_Font

Download the font

Product Names

The naming of Nextivity’s product line consists of the product logotype combined with the product name.

Specifications:

Logotype = Geometr706 BdCn BT. Height = 33% of the product name.
Product name = Geometr706 BdCn BT in all caps.

Techonology Logos

Nextivity developed industry leading technology with additional branding. The chipsets and underlying software create unique solutions that optimize cellular performance, while remaining completely Network Safe.

Corporate Illustrations

The corporate line art can be used to describe features of Cel-Fi.

Patterns

These graphic patterns can be used in marketing and corporate communications.

10% of PMS 542C
Pattern_PMS_10

30% of PMS 542C

10% black

30% black

Trademark Guidelines

.

How do I use a trademark properly?

1. ALWAYS distinguish a trademark from surrounding text by using it in all capital letters (or, at least, with initial capitals); by using it in a bold, italic or underlined font; by placing it within double quotation marks (“ ”); or by using it in a stylized or graphic form that differs from the surrounding text. If the trademark is registered, use the superscript ® symbol or other appropriate registration notice. For US, use the ® and for non-US use the™.

examples:
Nextivity® Cellular Solutions
Nextivity™ Cellular Solutions
Cel-Fi® by Nextivity®
Cel-Fi™ by Nextivity™
Cel-Fi® PRIME
Cel-Fi™ PRIME
Cel-Fi® WAVE
Cel-Fi™ WAVE
INTELLIBOOST®

2. ALWAYS use the trademark consistently, including with or without spacing and/or hyphens.

examples:
Cel-Fi™ products solve problems, not Celfi
Cel-Fi™ products create solutions, not Cel Fi

3. NEVER use a trademark as a noun. Always use a trademark as an adjective modifying a noun.

examples:
Cel-Fi™ solutions
Cel-Fi™ coverage improvements

4. NEVER use a trademark as a verb.

examples:
You are NOT Cel-Fied; rather, you are connected with Cel-Fi™ solutions.

5. NEVER modify a trademark by changing it to the plural form.

examples:
Install two Cel-Fi™ PRO products, not Install two Cel-Fi™ PROs

6. NEVER use a trademark in the possessive form unless the trademark itself is possessive.

examples:
Cel-Fi’s advancements, not Cel-Fi is advancements

7. How do I use trademarks online properly? Use of a trademark in text online generally is no different from use of a trademark in print. Certain uses of another’s trademark, however, such as in domain names, in metatags, as wallpaper on a website or as a keyword purchased from a search engine, might subject you to legal liability.

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