It’s often the road less travelled that takes you to a better destination. That’s something we very much take to heart when it comes to getting approval for our Cel-Fi smart signal boosters in global markets.
Unlike a lot of legacy boosters in the market today, we go out of our way to work with mobile network operators so they can test and verify our all-digital Cel-Fi smart signal booster. This approach enables us to showcase our booster’s built-in smarts, and reinforce for carriers that it doesn’t interfere with their network. Then we work in tandem to lobby for cooperation from regulatory bodies. We do the same thing for each and every market we’re in – which is a lot of work considering we have now secured approval from 140 carriers in 70 countries and counting.
So why do we bother making the effort? After all carrier and regulatory approval takes time, money and patience. Sure, an easier path would be to bypass all the regulatory hoops and expenses, which is what a lot of other booster manufacturers have done in the past. But the tide is changing for our industry, and in the right direction. Unregulated repeaters that you can buy off the back of a magazine or online from an unauthorized seller have a reputation for damaging mobile networks. Because of this, carriers in just about every country are working with regulatory bodies to craft laws to keep them off their networks.
Take Australia for example. The mobile network operators managed to convince regulators to outlaw every bi-directional amplifier and make them illegal to use. Which means most products being shipped there get sent right back. So we proactively approached the carriers in that market to prove that not only was Cel-Fi different, it set the highest possible bar for performance without disrupting their networks. The upshot was, Cel-Fi is now the only signal booster authorized for use by regulatory bodies there.
The same happened in the UK with Vodafone and Ofcom. And for every other country we’ve gone into for that matter. Even the FCC has changed its regulations to include smart signal boosters for approved use.
This regulated approach has been our chosen path since we first introduced Cel-Fi to the world. Now that there’s a whole new set of testing criteria out there, we’re so far ahead of the game, while others are scrambling to catch up. And that’s not such a bad place to be.
So what do you think happens if your booster doesn’t make the regulatory grade? Is the risk worth it?
By the Cel-Fi Team