A recent study tells us that smartphones have become the tool of choice for searching information. The 3rd Annual U.S. Mobile Path-to-Purchase Study recent article reports that mobile devices now account for 64% of time spent online.
When it comes to making purchase decisions, more than 40% of mobile users consider mobile to be the most important resource – even though nearly two-thirds of mobile-driven purchases actually occur offline.
Proximity is also a major factor in consumer searches:
- 52% of mobile consumers want a location within five miles
- More than 10% of auto and telecom shoppers seek locations within walking distance
- Location lookups and price are still the heaviest purchase-related activities
Telmetrics also reports that 1 in 5 people know what they want when picking up a smartphone to search for information, versus 1 in 3 a year ago. Only 20% of mobile users said they knew what they were looking for (down from 34% last year).
What this means is that people are using smartphones more than ever to search and discover things, whether it’s to find a local restaurant or compare prices. It also means uninterrupted coverage is going to be a bigger deal for marketers and customers alike.
How often do you use your smartphone when making purchasing decisions? Is it just at home, on the road or both?
By the Cel-Fi Team