4G Turning Up the Heat on Mobile Video Adoption

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2.13.2015

It won’t be long before demand for mobile video will see a huge boost as 4G/LTE makes its mark on the world. You don’t have to take my word for it. Check out this article from eMarketer:  “Will 4G Adoption Affect Mobile Video?

There are some compelling numbers from 451 Research cited in the piece that are well worth looking at. It estimates that globally 4G LTE connections will total 356 million this year and grow to 1.41 billion in 2018.

Then there are these numbers from Cisco Systems’ “ Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013-2018 ” that states a 4G connection generates 14.5 times as much traffic as a non-4G connection. Advertisers and marketers are happy to hear this. Faster speeds and fatter bandwidth means a lot more latitude when it comes to reaching out to consumers.

The ultimate fallout will be a significant rise in mobile video consumption on all fronts. In fact, a September 2014 Citrix report said video accounted for all mobile traffic worldwide (including 4G and 3G networks). An interesting behavioural note in the same report says 4G users’ demand for video far exceeded their 3G counterparts, with 1.5 times as many requests resulting in five times as much video data traffic (including content on Netflix).

It seems pretty clear to me – as well as to the service providers and marketers out there. Faster networks will by their very nature generate more demand for video content. Not to mention seamless indoor coverage, which is where Cel-Fi can play an important part in optimizing your viewing experience.

How is 4G changing your video viewing habits?

By Werner Sievers, CEO

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